Monday, 20 February 2017 / Published in Digital Marketing
Social Media Branding
Tim Berners Lee, creator of WWW once said that internet is for storing information and socializing. How does the advancement of internet impact the way businesses approach branding and marketing communications? Which elements have changed? Are brands more accountable now? Being a marketing enthusiast and worked in marketing communication I tried to analyze the big
Wednesday, 15 February 2017 / Published in Digital Marketing
Lead Generation Marketing
Email Marketing: Every email sent to potential customer can be considered as email marketing. Email marketing is advantageous because of its easiness and simplicity for email lead generation. Anyone can do it anytime by using email marketing tool. This allows you to use the mailing list which gives you ability to spread info to a
Saturday, 11 February 2017 / Published in Digital Marketing
Why Content Marketing
Content Marketing: Content marketing is a modern way of advertising where you creating content for targeted audience with the objective of providing useful information about your product and services to them. It is far better and advantageous than old traditional way of marketing and advertising because instead of boasting about your products and services, you
Tuesday, 07 February 2017 / Published in Digital Marketing
Being a Business Owner, have you ever faced following problems during your Digital Advertising: – Unable to sneak time for providing approvals to contents? – Sneaking time for a regular meeting with your Digital Marketing Agency for campaign planning execution? – Unable to monitor Digital Marketing performance by hired agency? – Unable to make proper
Monday, 06 February 2017 / Published in Digital Marketing
Benefits of Adwords
If you ask me how often do I browse, then I’ll say that I can’t survive without internet. For me survival is difficult without internet. In today’s world advertising your business online is an excellent option. Do you know 90% of all google searches are for product and services? Every search in google represents a
Monday, 06 February 2017 / Published in Digital Marketing
Social Media The best way to get a clear understanding of Social media is to break it down into simpler forms. Let’s start and look at each word individually. The term “social” refers connection with other people by sharing and receiving information and the second term “media” refers to a gadget of communication, like internet.
Konsole Group
Friday, 23 December 2016 / Published in Digital Marketing
Have you really noticed what are you actively focusing on the most these days? While you’re watching TV, reading newspapers or maybe while listening to radio is there something around you that can easily pull your attention? The way we use to interact with the environment has changed drastically with the increasing use of smart
Konsole Group
Wednesday, 23 November 2016 / Published in Digital Marketing
As the awareness among the consumers is growing and new technologies are making their way enabling consumer in informed decision making, a new market has evolved. Here, the customer is very clear with his wants & needs and the modern companies are listening to them and catering to their demand. The concept has gradually evolving