Strategy behind making viral posts is excellent concept and amazing ideas. Only a special and unique content gets viral on social media. It should be shareable, likable and in tune with what your target customer is looking for.
Everyone wants to create valuable and viral social media post for their target audience. In my opinion, I intend to create social media post which solves my viewers or customers problems. When I make content, I make sure to add a lot of valuable things or strategies which can help my customers to grow their respective businesses. Few points listed below can help you in making post viral.
How to Make a Viral Social Media Post for Your Business Account?
Make it Emotional:
After targeting audience, find a way to engage them. A boring post not only reduces the interest of your viewers but also confirms they won’t share it. Viral posts are ones which evoke strong emotions in viewers, compelling them to take action. Strong emotions generated by your post leaves an impact on your viewers and makes it memorable. You can consider the 6 basic emotions – surprise, fear, anger, disgust, happiness and sadness. So you have to create emotions related post and connect your brand through this post with people.
Posts which connects emotionally with the audience has a higher chance of sharing, it’s usually the positive type that goes more viral. For example, let’s remember what people like to watch in movie theaters. Movies which inspire and embrace life. Well, the same goes for viral social media post and YouTube videos.
Keep it Simple:
People surf websites quickly. They don’t look for long, complicated content of the post. They prefer simple posts. Keep your post’s content scannable and highlight creative lines. Use simple and meaningful words.
Make it Valuable:
By creating a post which is valuable and offers information or solutions, you increase chances of it going viral. Describe a new way of doing everyday task. Show how to clarify complicated things. Viral posts often make people think as “I never thought of it that way before!” If you can make your readers feel smarter, you are on your way.
One common characteristic of viral post is its relevance to current events, brands and audience. Regardless of your topic, you’re likely to get more shares if content of post is relevant to what people are already actively searching. Publishing up to date post greatly increases your visibility. So make social media post relevant to your business and audience.
A great way to keep track of the most famous topics is to keep an eye on Facebook, Twitter, G+, and Linkedin etc. Trending topics and hashtags are constantly changing according to what users are talking about most and talking about your product, and this is often the first platform people use to share the news.
Make Short Videos Clips:
Create a video related to your brand, inspire your audience and shares it on your own social media channels and accounts. Pick one that will resonate with your audience and then just make a small, simple. It works wonders for reconnecting with your audience and it is, of course, easy to do.
You can also record funny moments around the office or document events you attend or new upcoming product of the company and upload them immediately to social networking sites. For example, Dove is awesome at adding all of its videos, connect with women’s skin care and adds to its YouTube channel.
Keep these things in mind also: Various social media platforms have different peak hours, and familiarizing with their schedules optimizes post sharing. Here are some tips you can keep in mind when trying to post viral in various social media accounts.
Share at the Right Time:
Timing is important for making posts go viral and can make all the difference in terms of being seen by your audience. Viewer activity on social media is very different during different periods of the day. Social media marketing experience shows that the best time to post is at the beginning of the day or at the end of the day. Also, if your posting is less frequent than every day, it’s better not to present new post at the beginning of the work week, but rather closer to the middle.
Share on the Right Platform:
Social media is a great platform for businesses to build a brand name and interact with their audience. But choosing best social media platform for your business is a difficult task. There are so many sites to choose from and so many different types of post required for each. We’re hoping to make this decision a little easier for you.
For example, Facebook is a popular platform for customer engagement and feedback. By gaining more followers, your business can capitalize by sending a message directly out to that audience. And Twitter works better when used as an individual as opposed to a brand etc.
However, these generic tips when you post in social media accounts, you need to look for trends in order to learn first hand when traffic to your post is the most active. We can roughly call this the act of acquainting yourself with your potential business’s daily routine and due to the marketing laws, only then will you know the best time for your visitors to receive, and presumably share, your post, making it viral and promoting your brand in the process.