Content marketing is a modern way of advertising where you creating content for targeted audience with the objective of providing useful information about your product and services to them.
It is far better and advantageous than old traditional way of marketing and advertising because instead of boasting about your products and services, you are solving your customer’s problem–the content which you provide to your customer is relevant and useful.
From startup to SME to large corporation every business is using content marketing now a days. It has become common marketing medium around the globe.
Why Content Marketing is so Valuable for Your Business Success
Following reasons explain why should you use content marketing for your business:
1. Increase Sale:
Content marketing increases sales without any extra input. The very first step for increasing sales by content is making customer aware about your business existence. Without spending on billboards, flyers you can advertise your business or products by content marketing.
Generally when people are searching on google for problems, but are unable to find relevant information to solve them. On google people are not searching for product and services, they are searching for problem solution that your product or services offer.
By creating relevant useful content , you can positions your business as useful resources. If your content provides solution to their problems it will attract huge customer traffic. The attracted customers will go for your products or services there by increase in sales.
2. Problem Solving Content Build Customer Trust:
If your content is powerful enough to provide solution to customers, it will build trust. Even if they don’t purchase or go for your services at that very moment they will know exactly where to look for solutions of their problems.
Nowadays customers keep on checking and comparing different websites . If they get proper solutions to their problem in your content, they will prefer your product and services over others.
Good content needs to answer customer’s question; it should make their life easier and inform them to make the right buying decisions.
In Indian society mouth media is the strongest media. If a single person is happy with the content, he or she will speak about it to at least ten people; this way content will get popularity and people will be attracted towards your business.
3. Long Term Advertising Benefits:
You can use the content, you prepare for content marketing, for long term. You need to publish content only once in your website whereas with traditional marketing and advertising strategies your pay for predefined time duration; after that you need to expand marketing budget to continue advertisements.
For eg. if you advertise about your product in newspaper or news channel it will be for specific days or time. You will pay for advertisements on daily basis or will need to renew it but
in content marketing you can advertise your product or services for long time without paying extra amounts or renewal charges.
Traditional ways of marketing are effective but they can’t fetch you long term benefits. Content marketing helps you advertise your products or services with long term advertising benefits.
4. Lower Starting Cost:
Content marketing despite being lower costs option increases your customers base. You need not to spend money on advertising on newspapers, hoardings and local channels. You can create useful content for your target audience and distribute it through low cost digital channels like social media and blogs and create an adorable brand.
For eg. if author advertises about his book via newspapers, hoardings it will not even recover the cost which author has paid to his publishers for publishing his books.
Instead if author chooses to write blog–a form of content marketing, he can create huge fan following of eager buyers because If they love author’s blogs, they will love his book too.
I would like to share my experience with content marketing. My brother is a owner of travel agency. In the initial days of his business he spent a lot of money on advertisements in newspapers but was unable to attract customers. He was in financial distress.
I suggested him to write blogs and share videos of his customer’s experience. Gradually his travel agency started getting recognition and people started interacting with him. Now his travel agency is one of the famous travel agencies in the city also, he is earning good amount of profit.
Content marketing is considered as best marketing tool in today’s time. It can make the difference between the regular visitors and leads by provides information to potential customers. It is a unique way of marketing and help building rapport with your customers.
Take advantage of content marketing to promote your business and see the difference.
How is your experience with content marketing? Let me know in comments.