Twitter is a platform where people connect with the whole world to find out what’s happening. Twitter helps to expand the reach and connect with new and existing customer in a business. Twitter can share the details of product, service and increase brand awareness. Businesses get opportunity to engage target audience across the globe. Here are some reasons to use twitter for business:
A Starting Guide on How to Use Twitter for Business
1. Online Presence
We live in the era where world is interconnected and it is important that business strategy also changes according to it. Without being online you may miss a huge business opportunity. Using twitter, as a content marketing source, you can drive traffic to your website. If you’re active on twitter you can gain exposure for your brand and increase your online presence. By regular tweeting, online presence, brand awareness and loyalty increases.
2. For Increasing Quality and Growth
You can use twitter for your brand so that people are aware of your business or product and will look forward for your tweets. Your tweets should be attractive enough to engage and capture audience attention.There must be a real protocol of your tweet; it should not be the same tedious messages. It must contain messages which can give a new quality to your brand.
3. For Sharing Updates of Company
You can share updates of your company or brands by tweets. A brand should share information according to need of target audience and should understand audience interest.Twitter make it easy to share instant links of videos and articles and become a constant source of information.
4. Monitoring Competitors
Twitter helps you to learn about current trend. By keeping an eye on competitors you can get ideas to promote your business in different ways. Following competitors is important so that you can learn competitor’s strength and weaknesses. The best benefit of monitoring competitors is that you can avoid the mistake which they have committed.
5. For connecting your brand worldwide
Building connection is the primary and basic need for a business. Business can build the connection or links from different sectors, and places throughout the world. Hence it is an advertising platform which rolls and serve worldwide. One can increase its connectivity by following some tricks.
1- Asking questions
2- Showing or presenting the flexibility.
3- Trustworthy content which will help in winning the hearts and trust of people.
6- Giving response.
8- Start using your own #tweetup.
6. To Personalize Your Brand
The brand is a reflection of business standards and brand page appearance. Personalizing your brand in different form gives a different image to your business. Brand accounts on twitter is a great place to get an attention.Personalizing brand account or page helps in building connections worldwide. Your Profile picture should be of high quality or you can put logo as your profile picture.
Grabbing attention of followers is not as easy as it looks. Craft tweets with stunning heads images in both promotional or non-promotional purpose. Your twitter bio is your personal brand elevator, use it wisely. Share GIFs, videos and more information about the brand that is not included in bio through background images.The personalizing brand is essential for supplying a specific identity to our business.
7. Lead Generation
Twitter is an effective tool to generate leads online. A business, analyses their twitter account daily to see what changes can be made to make it better. Use of the trendy hashtags is also a way to engage with prospects. Make the tweets interesting by asking questions, giving offers or showering emotions.
Twitter enables people to privately share their views and opinions with a business after a service interaction or for knowing the details and services of the business. Feedback can be in two forms direct messages or via tweet this make it easy for customers to share their visuals with business.
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- A Starting Guide on How to Use Twitter for Business - 22/03/2017