Every email sent to potential customer can be considered as email marketing. Email marketing is advantageous because of its easiness and simplicity for email lead generation.
Anyone can do it anytime by using email marketing tool. This allows you to use the mailing list which gives you ability to spread info to a wide range of specific, potential customers at a very low cost.
Email allows you to customize, greet and focus on every person personally. Segmentation is a part of email marketing, using which you can send messages to groups within your larger list.
Long story short email marketing is interactive. You can easily start campaigns using different videos, graphics, musics, quizzes, game or anything that you want to targeted customer drawn in.
Email Marketing: 11 Steps Guide for Business Lead Generation Marketing
1. Know Your Audience:
Emailing provides the chance to focus on people and evaluate their responses. If you understand your audiences you can generate more leads. With targeted audiences and good email marketing campaigns you can take your business to the next level.
2. Divide Your Audience in Smaller Sub Groups:
Start e-mailing by building a smaller sub group lists. Consider mixing the common segmentation criteria with behavioral information to make more technical segmentation strategies. Look at information like who clicks on the e-mail, whether they downloaded the offer, the time period they spent on it or what they download while they were on the website. Once you have a better understanding about different segments, you can make sure that your offers are more personalized to fit their needs.
3. Include Value Added Content:
An exciting message with value added content is important for the success of any email campaign. In your mail you can add valuable contents that satisfies your customers need.
Your first priority is to focus on one topic with one goal for each of the emails within the campaign. Before you can build the right message, you should develop a marketing strategy that addresses your goals and objectives.
You’ve properly crafted an email; you’ve refined each sentence of your message, but the task doesn’t end there. You need to choose the best subject line for your mail.
4. Make Email Subscription Easy:
You need to make email subscription process easy so that users can easily subscribe your newsletter or blog etc. Make a clear and visible registration form on your website, blog, social media platform and the places where your clients and fans are already active.
You can also collect customers birthdays (for exclusive offers or gifts) or invite readers to join groups by using required fields. This makes a good relationship between customer and buyer.
5. Always Use Social Shares:
By using social share buttons on your emails, you are encouraging your visitors to proceed the discussion with their peers. This is a good way to increase reach of your newsletter or blog etc.
Social Media provide platform to share thoughts in a pleasant way, if you include easy functionality for your customers to share on social media, you improve possibility to get more responses from these type of button.
6. Appropriate Content:
Deliver different emails/messages to the different sections of your record with appropriate content. If you’re providing content which your customer wants then it’s perfect for lead generation.
Nowadays, everyone uses smartphone or tablet so it’s necessary that your email campaign is mobile friendly. Users can easily open and read mails on their smartphones or tablet’s, when you create email campaigns on mobile friendly templates.
Many email marketing services will automatically create a mobile version of your messages for you, so it’s important to cross check the mobile version of your message.
8. Proofread Your Messages Beforehand and Identify any Issues:
Check your messages before sending and identify issues. Avoid common mistakes such as grammar and spam words like free, opportunity, offer. Link directly with appropriate words rather than boring click here link.
9. Ensure Correct Message Reach Your Customers:
You need to ensure right messages goes to right customer. Testing is a method to check it. If you are putting some external links in your mail, make sure that all your links go to right pages.
10. Schedule Your Messages Using Autoresponder:
An autoresponder is a computer application that instantly answers e-mail sent to it. They can be simple or complex. It will automatically send the messages to potential customers in a hassle free way, so that you don’t have to worry about email delivery.
11. Analyze Your Results:
A in-depth analysis of your email marketing campaigns will help you craft better future strategy.Check the reporting dashboards in your marketing automation solution to get the details about metrics like open rates, subscriber opens and delivery numbers provide useful ideas about customer behavior.