With a rise in mobile phone ownership globally, smartphones and other mobile devices provide a reliable platform for the brands to connect with their right audiences. With about 530 million mobile phone users, India has the second largest market for the mobile phone industry. Hence Mobile Marketing has become a potential tool for brands to generate leads.
An SMS a day keeps the competitor away!
The rising smartphone penetration has drastically evolved marketing, its techniques and medium over time. The high market competition has also become a great challenge for brands to reach their customers at the right time. This makes Mobile phones one of the best marketing mediums.
Recent research states that Indians spend roughly 3-5 hours a day on phone, hence lowering the chances of your SMS getting ignored.
WHY BULK SMS?
Notifying the right audience at the right time is a big challenge. Bulk SMS serves the best for the purpose.
Ensures a better reach than any other marketing technique
Bulk SMS has a far better reach to the audience than any other marketing technique. There are about 530 million mobile phone users in India alone and the number is rapidly increasing. This enlarges the reach of customers through Bulk SMS
A reliable marketing technique
With the correct data, Bulk SMS becomes the most reliable tool that ensures the coverage of a certain number of potential customers within a geographical region. In a way, it works as a knock on the customer’s door. How often do you find the door locked?
In comparison with other marketing techniques, Bulk SMS is the most cost-effective one. With other marketing platforms, the cost of creation and execution are much higher than sending an SMS and the results might as well vary from the expectations. Bulk SMS ensures a certain lead generation with the least investment.
Easy and time-saving
Once the right data is generated and the relevant content is curated, all you have to do is send an SMS. Once the SMS is sent by your Bulk SMS service provider, there are high chances of getting a lead on the very same day, making it the easiest and the least time-consuming technique.
Bulk SMS can be the ultimate lead generator provided the business stays consistent while notifying the segmented audience with the relevant content at the the right time.
Consistency serves as the key to any marketing technique. Without consistency, any brand can fail to make an impact on their customers. It is an ongoing process, an SMS may generate a certain number of leads on the very first try but to keep growing and maintaining a track record, one must be consistent.
Choosing the right audience.
Segmenting the audience is as important as choosing the right medium for marketing. Your message may fall out of relevance to certain age group or may be restricted to a certain geographical region. Therefore it is extremely important for a business to segment their audience in terms of age, sex and preferences to ensure that the right message is reaching the right audience.
The success of Bulk SMS Marketing campaign depends upon the right timing. The chances of reading the SMS totally depends upon the time of delivering the message. For instance, a firm that delivers food can schedule a text even at midnight but the same timing may not serve the purpose of a departmental store. Hence the timing of the SMS is a crucial element that needs to be taken care of and it varies from business to business.
Content is the unbeatable king of marketing. While curating the content one must maintain the relevance while keeping it as short as possible. This ensures a very high possibility of transforming a lead to a potential customer.
With the right Bulk SMS service provider, this marketing tool can benefit a brand extensively since the right one will know which set of audience will benefit your business and convert the lead to a potential customer.