WHILE MANY PEOPLE LOOK AT DIGITAL MARKETING AS A TOOL FOR LARGE BUSINESSES, LET’S TAKE A LOOK AT HOW SMALL AND GROWING BUSINESSES CAN BENEFIT FROM IT. What is Digital Marketing and How Is It Different from Social Media Marketing? In simple words, Digital Marketing can be defined as promotion done for a product or
Top 10 Common Social Media Mistakes Social media mistakes are common. Business leaders starting out to create effective social media presence on Facebook, Twitter, LinkedIn etc commit mistakes in their learning phase, which is OK; you don’t become a master the day you begin. Consider the case of Alfred. Alfred has a growing business that
John has established social media account on popular platforms like Facebook, Twitter, LinkedIn, Google plus, hoping that he can grow business with social media. He tries to be active on social media, post content that he likes once in awhile. He wonders how will he succeed in his mission, everyone is doing the same. Any
What is social media Social media is broadly comprised of Facebook, Twitter, Youtube and Instagram which brings a huge amount of audience with them over a similar platform i.e to make new connections or communicate with existing ones. By being on social media Real Estate organizations can easily attract their targeted audience without taking much
Tim Berners Lee, creator of WWW once said that internet is for storing information and socializing. How does the advancement of internet impact the way businesses approach branding and marketing communications? Which elements have changed? Are brands more accountable now? Being a marketing enthusiast and worked in marketing communication I tried to analyze the big