Of course, you are not the only person who is confused.
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Have you ever thought that how effective Google AdWords can be for your business? If not then do stay with this blog as you will get the wholesome idea that will be advantageous for your business’s meteoric growth.
What is Google AdWords?
Google AdWords is a platform that enables you to creatively use text and images to reach a highly specific audience. In other words, Google AdWords is a popular online advertising service developed by Google to help business grow and reach out to their customers instantly.
When any specific term is searched by users, you can make sure that your ads appear in the search engine results. However Google AdWords uses various advertising platform for running a successful campaign such as Dynamic search ads, mobile app promotion and shopping ads. It is the best way to get your company appeared in various Google platforms which people are bound to have a look at it.
How Google AdWords is influencing the marketing industry?
Google Ads, when executed properly can do wonders for a business. A countless number of advertisers and businesses use the PPC (pay per click) platform. It’s the only choice for many businesses which they use to expedite the growth of their business.
When we think about Google Ads we immediately think of the ads that randomly appear on the websites that are placed by Google. But in addition, Google Adwords has much more to be known.
7 benefits of Google AdWords for your business
Maximum Reach
Google Ads has a tremendous reach to its specific audience. Google holds a majority of the search market and processes over billion searches per day that suggests its monopoly within the market.
Though the majority of those searches could be irrelevant to your business, yet many of them will be useful. According to Google, almost every consumer use search engines to find information about products and services. While daily searches related to your business is innumerable, that provides your business tremendous opportunity to build brand awareness and recognition.
Pointed Targeting Feature
If you are having a small local business & willing to focus on a particular state or region, Google Ads allow you to target that location accordingly. Further, a user can also schedule their targeting for different times of the day.
Google Ads offer a robust remarketing service which allows users to retarget their audiences who have shown interest in their offerings by visiting their website. Remarketing campaigns can be very efficacious in wooing a potential customer from one stage to the other.
Targets Specific People Who Are Interested
Google Ads focuses on target audiences who have shown a degree of interest for your offerings. Traditional advertising platforms have become obsolete and more likely to reach people who aren’t even interested in your product or service. In addition, it focuses on specific audience too, based on their behavior and also who have suggested that they have interest in your business. Searching for a related product or visiting your website in the past suggests their behavior and interest.
Yields quick results
Google Ads yield quick results for customers that are something which has made it advertising giant. Usually, people are in absolute dilemma and think Google Ads must be done in place of SEO but these two strategies are entirely different. SEO is an integral part of a business’s survival and should always be given preference, regardless of thinking whether Google Ads is used or not. Nevertheless, the best digital strategies involve both SEO and Google Ads.
Google Ads yields results faster than SEO. Although SEO is a long-term strategy that is aimed to build organic traffic yet often takes months to see results. Google Ads can deliver fast results in the visibility for your business in an hour, depending on the campaign budget which you have set, useful keywords, targeting and optimization.
Flexible Budget
Another reason why people use Google Ads is the flexibility that it allows in one’s budget. Google Ads allow users to spend whatever amount they are willing to invest. Further, the PPC platform offers diverse flexibility through which, intended action could be done with an estimated budget. Also, users can set and change their estimate for budgets. Through optimization, any Google Ads budget can be highly effective.
Gives You Easy Reporting
The information Google provides about an Ads campaign, many could presume, the reporting would be complicated. But actually, it’s not. When you login into your Google Ads account and select a campaign, you are directed to their dashboard. This provides details about the campaign and can be easily customized. Metrics available include several data like impressions, clicks, average cpc and costs, keywords selected, demographics, devices, locations and day and hours.
Ad Rank is Deciding Factor
This is another reason why your business should use Google Ads. It is an algorithm used by Google to determine the sequence of ads on a search engine results page. Ads with a higher rank will be shown in preference, focusing on your maximum bid and quality score, Ad Ranks justly determine one’s rank and CPC.
These are some of the main advantages of Google AdWords which we have tried to elaborate that can help grow your business tremendously. If you are seeking further information, you can contact our experts.
Chandresh Sahu
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