WHILE MANY PEOPLE LOOK AT DIGITAL MARKETING AS A TOOL FOR LARGE BUSINESSES, LET’S TAKE A LOOK AT HOW SMALL AND GROWING BUSINESSES CAN BENEFIT FROM IT. What is Digital Marketing and How Is It Different from Social Media Marketing? In simple words, Digital Marketing can be defined as promotion done for a product or
With a rise in mobile phone ownership globally, smartphones and other mobile devices provide a reliable platform for the brands to connect with their right audiences. With about 530 million mobile phone users, India has the second largest market for the mobile phone industry. Hence Mobile Marketing has become a potential tool for brands to
Top 10 Common Social Media Mistakes Social media mistakes are common. Business leaders starting out to create effective social media presence on Facebook, Twitter, LinkedIn etc commit mistakes in their learning phase, which is OK; you don’t become a master the day you begin. Consider the case of Alfred. Alfred has a growing business that
You have a successful business, your customer trust you, but with increasing competition, you find it hard to keep that personal relationship with your customers that you used to enjoy when you started. this is the principle reason why a blog should be a part of your marketing strategy. People are busy these days, neither
John has established social media account on popular platforms like Facebook, Twitter, LinkedIn, Google plus, hoping that he can grow business with social media. He tries to be active on social media, post content that he likes once in awhile. He wonders how will he succeed in his mission, everyone is doing the same. Any
Have you really noticed what are you actively focusing on the most these days? While you’re watching TV, reading newspapers or maybe while listening to radio is there something around you that can easily pull your attention? The way we use to interact with the environment has changed drastically with the increasing use of smart
As the awareness among the consumers is growing and new technologies are making their way enabling consumer in informed decision making, a new market has evolved. Here, the customer is very clear with his wants & needs and the modern companies are listening to them and catering to their demand. The concept has gradually evolving
How can a Digital Marketing Company help build a brand from scratch?